Rapper Snoop Dogg has ventured into the world of football club ownership by acquiring a minority stake in the Championship team, Swansea City. The 53-year-old American music icon, known for his passion for the sport, recently made headlines when he featured in the launch of Swansea's home kit for the 2025-26 season.
Following in the footsteps of football legends like Luka Modric, Snoop Dogg expressed his excitement about joining the ownership group at Swansea City. He shared his admiration for the club's history and its resilient nature, stating, "This is a proud, working-class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City."
Swansea City had previously announced Modric's investment in the club, part of a takeover led by American entrepreneurs Brett Cravatt and Jason Cohen. Snoop Dogg, whose social media following exceeds 100 million, has pledged to contribute his efforts to support the club.
The move to involve Snoop Dogg is seen as a strategy to enhance the club's global visibility and attract more revenue, ultimately enabling greater investments in the team to comply with financial regulations. The owners of Swansea City expressed their enthusiasm for the partnership, believing that Snoop Dogg's massive fan base will help elevate the club's profile.
While Snoop Dogg's role in the kit launch took many by surprise, the club hinted at his deeper involvement in their future endeavors. A mural of the rapper has been unveiled in the Swansea.com Stadium's West Stand to commemorate his entry into club ownership.
Despite being based in the U.S., Cravatt and Cohen have been actively engaged with Swansea City, with recent visits to the team's pre-season training camp in Spain. The collaboration between Snoop Dogg and Swansea City signifies a unique fusion of music and sports, promising exciting developments for both the club and its new co-owner.
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